|Smeidi London at High Street Fashion Week|
It was the first time High Street Fashion Week had taken place and we were super excited about being the official sponsors. We had lots of interest in our own brand and featured designer collections - what a fantastic launchpad for Smeidi London.
The week started with a Press Penthouse in Leicester Square on the Monday night and our collections were sold at the Pop Up Boutique courtesy of the Boxpark in Shoreditch throughout the week. Catwalk shows were held from Friday to Sunday night at Aura Mayfair where we mingled with celebs (including Andy Scott-Lee and Lydia Louisa from Big Brother) as well as fellow designers - see above for some behind the scenes snaps!
We met some amazing people and made some great contacts. There'll definitely be some new designers coming on board very soon... keep watching this space and be sure to sign up to Smeidi London mail! We have lots of work going on behind the scenes and some big announcements later this month.
|As modelled by the Beautiful Amore Ladies|
A huge thank you to everyone involved in making HSFW what it was!
Photography: Louise Freeland